Sassoo | Hoodrich Press Launch – Exclusive Recap
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Hoodrich Press Launch – Exclusive Recap

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12 Jan Hoodrich Press Launch – Exclusive Recap

Birmingham Streetwear brand Hoodrich kicked off the 2017 Fashion event calendar in London with a press launch last week to showcase their winter collection. The team took this opportunity to meet their fans and fashion peers and to break down their story of Nothing to Something. We were down at the Library in Covent Garden to meet with the brands owner, checkout the new pieces and vibes with live Music from Birmingham rappers Lotto Boyz.

Hoodrich has had support from Birmingham rapper Mist and London Rapper Mostack both of whom showed up to enjoy the evening. Check out the dope pics from the night and be sure to check out the brands website.

Words: Mr Trapped – @Mr_TrappedMag Photography: Nicholas Sandzi – @Nicholas_Sandzi

In Via Trapped Magazine